OGJ Project Overview
Project Introduction: The OGJ (Observatory of Gender and Youth) website is a platform that promotes gender equality and addresses gender-based violence among youth. It's designed to inform, support, and engage young users and the public.
Team and Guidance
Team Members: Lucía Medina, Berenice Castro, Frida Castro
Guided by Professor Elizabeth Hernández Rosas.
Solution Strategies
Our project strategies included analyzing client and user needs, defining user profiles, setting front and back-end objectives, and creating a prototype.
User and Client Needs
Client Needs
- Friendly, non-institutional tone
- Inclusive and engaging
- Educational and simple interface
User Needs
- Realistic and practical resources
- Accessible information for youth
- Supportive resources for all users
User Profiles
We identified sample profiles to guide design:
- Mariana: 20, facing relationship violence, hesitant to seek help.
- Rebeca: 42, researcher focused on gender violence in Mexico.
- Víctor: 22, supporting friends affected by gender violence.
Development Objectives
Front-End
- Create a site that raises awareness on gender violence
- Engage users with interactive content
- Present information clearly without overwhelming users
Back-End
- Simple content management system
- Intuitive workspace for administrators
- Streamlined, easy-to-manage features
Prototype and Design Process
The team used mood boards, wireframes, and a business model canvas to map user interactions and define essential sections.
We applied Design Thinking, card sorting, and wireframing for consistent and effective page structure.
Content and Interaction
- Learning Sections: FAQs, articles, statistics on gender equality
- Forums: Safe space for discussions
- Victim Support: Maps and directories for help centers
Final Features
- Simple, user-friendly navigation
- Minimal text and clutter-free layout
- Easy-to-use back-end management for responsiveness