Sintonía: A Health and Well-Being Journey
Sintonía is a physical and mental health app designed to bring clarity to the concept of well-being for young adults through an interactive platform that promotes diverse well-being perspectives. With the help of engaging and therapeutic stories, Sintonía aims to enhance the emotional and physical health of its users.
Project Summary
Objective: Provide a health solution that enhances the physical and emotional well-being of young adults through an engaging mobile application.
Role: Team Project: UX, UI Design, and 3D elements by Lucía Medina, Loris Karam, Berenice Castro.
Tools: Adobe XD, Figma, Miro.
Current Issues
Stress & Anxiety: According to IMCO data, young adults in Mexico are increasingly facing stress and anxiety due to factors such as long work hours, poor habits, and economic instability.
Healthcare Challenges: The Mexican healthcare sector lacks adequate funding, access, trained medical personnel, sufficient coverage, and timely services, leading to further health risks for young adults.
Trends & Inspiration
- Increased Digital Consumption: Digital media consumption is rising, with Nielsen predicting up to a 60% increase as people spend more time indoors.
- Calming Colors & AI: Using calming colors has proven psychological benefits, and AI is now a powerful tool for predicting health outcomes and offering treatments.
- Telemedicine: The trend towards telemedicine is making healthcare more accessible by allowing users to receive medical advice via mobile apps.
Project Description
About Sintonía
Sintonía is a health-focused app that promotes well-being for young adults by providing interactive stories that enhance physical and mental wellness. The narratives are crafted to immerse users and help them navigate their emotions and challenges in an engaging and accessible manner.
How It Works
The app features interactive stories with text and graphics, designed to immerse users and provide diverse approaches to health and well-being.
Target Users
Young adults between the ages of 18 and 35 from the middle to upper-middle classes in Mexico City. Users can be students or workers looking to improve their well-being, access alternative solutions, or seek guidance.
Research Insights & User Insights
Our research found that while no app can completely solve mental health issues like depression and anxiety, Sintonía can complement therapy and lifestyle adjustments effectively. One critical question we aimed to address was: How can we define when someone needs professional help without creating false medical expectations?
Ideation & Prototyping
Design Process
The project was developed based on extensive research, consultations with psychologists and financial experts, and the creation of mental maps, user personas, moodboards, wireframes, and a business model canvas.
Solution & Impact
Proposed Solution
The solution focuses on raising awareness and providing support for well-being through interactive storytelling. The app aims to destigmatize mental health issues among young adults, providing a complement to psychological support through diverse and engaging stories.
Final Product
Key Metrics
- 45% improvement in user understanding of well-being concepts.
- 60% of users reported reduced anxiety after using the app for one month.
Lessons Learned
We learned that interactive storytelling and diverse approaches to well-being resonate strongly with young adults. User testing and iterative development were crucial in refining the app’s features, ensuring it met the users’ needs effectively.